8 Lead Generation Tactics for Fitness and Wellbeing Creators
As a fitness or well being creator, growing your subscriber base on your membership app is crucial for sustained success. Here are eight effective lead generation tactics, tailored to help you attract and retain more subscribers.
1. Content on Social Media + Inbound Leads
Creating valuable content on platforms like Instagram, YouTube, and TikTok can attract your ideal audience. Share workout routines, wellness tips, and motivational content to engage potential subscribers. Regular, authentic content builds trust and encourages viewers to join your membership app.
2. Content + Ads
Promote your high-quality content through ads on social media. Platforms like Facebook and Instagram offer targeted advertising options to reach users who are interested in fitness and wellbeing. A small investment in ads can significantly boost your visibility and attract new subscribers.
3. Content + SEO
Optimise your blog posts and videos with relevant keywords to improve your search engine rankings. Write about topics that your target audience is searching for, such as "best home workouts" or "yoga for beginners." SEO helps you attract organic traffic to your content and convert visitors into subscribers.
4. Outbound (Email and Calls)
Reach out directly to potential subscribers through email marketing. Collect email addresses from your website visitors and social media followers, and send them personalised emails with exclusive content, discounts, and membership benefits. For a more personal touch, consider phone calls for high-value prospects.
5. Partnerships
Form partnerships with other fitness and wellbeing brands. Collaborate on content, co-host events, or offer bundled services. Partnering with complementary brands can expand your reach and introduce your membership app to a new audience.
6. Direct Mail
Send physical mail, such as postcards or flyers, to potential subscribers. Highlight the benefits of joining your membership app and include a special offer to encourage sign-ups. This old-school tactic can be particularly effective for local marketing campaigns.
7. Events
Participate in or host fitness events, workshops, and webinars. These events provide opportunities to showcase your expertise, engage with potential subscribers, and promote your membership app. Ensure you collect contact information from attendees to follow up with them later.
8. Referrals
Encourage your current subscribers to refer friends and family. Offer incentives like discounted membership months, branded merchandise or exclusive content for successful referrals. A well-structured referral program can help you leverage your existing subscriber base to attract new members.
Prioritising Your Lead Generation Tactics
To effectively implement these tactics, prioritise them based on their ease and speed of execution. Start with the fast and easy tactics to gain quick wins and momentum. Gradually move to more complex strategies as you build your subscriber base.
Fast and Easy:
Referrals
Content on Social Media
Medium Difficulty and Speed:
Content + Ads
Outbound (Email)
Hard and Slow:
Content + SEO
Partnerships
Direct Mail
By focusing on the right tactics at the right time, you can efficiently grow your subscriber base and ensure the sustained success of your fitness or wellbeing membership app.