3 Reasons Why You Need to Add Video Workouts to Your Training

Videos are hands down the best form of engaging content. Whether you're running a training app or an online program, building that connection with your client is crucial. When they can see and get to know you, along with your expert guidance, they'll feel more comfortable and confident in sticking with your services.

So, with this in mind, here are 3 reasons why video workouts are key.

#1: Correct form 

Being solely online as a personal trainer can have its difficulties. Form is one of them. How do you know your client is working out correctly? Are they aligning their bodies in a precise and protective manner? 

Using video allows you as a trainer to explain and visually demonstrate what is needed from your client. Short movement videos are a great way for one to watch and adjust themselves accordingly. With  Sudor, as well as follow along YouTube style content, trainers can also build workouts from short form technique videos. This gives your clients the opportunity to pause and check their form and also to workout at a pace that is suitable for them. 

For an even better experience, consider including a combination of both workout styles within your app. Follow along workouts are great for at home or on holiday, whereas the short form workouts lend themselves to a gym or dedicated training environment. In fact, recent research suggests that the majority of people are now opting for a hybrid of gym and home sessions when working towards their fitness and wellbeing goals, so stay on trend and give your subscribers the option.

#2: More personal connection

Video content helps you to foster a more personal connection with your online clients. Not only can you encourage and help with movement cues or technique pointers, but you can also showcase your personality or incredible taste in gym apparel! In a highly competitive industry it is your unique way of delivering a workout or class that keeps your clients coming back for more, so don’t be afraid to let your personality shine!

Connecting with your clients is so important. At Sudor you can create live classes, training in real time whilst simultaneously recording content for your on demand library - it’s an incredibly efficient and popular engagement tool within our apps.. Always remember that authenticity is crucial to finding and retaining clients.

#3: Repurpose content

Now that you have all these videos and awesome content, you can reuse it! Here are two quick and simple  options for you; 

Content Marketing

Create a montage with short, teaser-style clips of your video content that helps to showcase your teaching abilities. 

Post this across your preferred social media platforms, making sure you add a trending song and appropriate tags! This will help you to grow your social media presence, ultimately helping you to build your online membership..  

Challenges

Challenges are a great way to not only repurpose your existing content but also to motivate and offer accountability to your clients. With Sudor, it is super simple to create a challenge anywhere and at any time with our handy Creator App. You could also think about collaborating with a complimentary brand to offer additional incentives to join in and complete the workouts. Challenges also work really nicely with our in app community function; create a specific chat group which allows your clients to communicate with each other, sharing their progress and spurring each other on!

Our final thoughts… Set yourself apart from the rest,  showcase your personality and skills on video. Don’t forget to keep and share your bloopers and snippets with your pets and kids. People love being able to relate and get motivated at the same time. 

We at Sudor encourage our trainers to authentically show up for their clients, bringing passion and personality to the forefront! Don’t overthink it, dive in and be you.