Black Friday Marketing Ideas
It’s never too early to start getting your Black Friday marketing together. Black Friday doesn’t only have to apply to online shopping and retail discounts, it can apply to your business too! Marketing your online or app teaching services to be accessible for all, is crucial this time of year. With the holiday season coming up, people love to be able to work out wherever they find themselves.
With this in mind, we have created a few ideas to help you grow your business. Because ultimately we’d all love to help people move more over their festive season, and gain a few more subscribers while we’re at it!
#1 Create new content
People love to have access to constant new and different workout content. We suggest that you create new challenges or programs for Black Friday or the holidays in general. This will also help to market your business and get people excited about your offerings and working out.
#2 Offer discounts
This is what Black Friday is all about, giving people discounted access on a certain date. So join the fun and create promo codes that lower your prices. Whether this is only for one day, or maybe the weekend. Switch it up and give everyone a chance to use your services, who knows maybe you’ll get loyal subscribers from it.
#3 Email Marketing
No, email is not dead! It’s one of the most effective strategies to keep your clients or turn your followers into subscribers. We’ve written more about that here. But for now, here’s some ideas to take your email marketing to the next level;
Build your Black Friday email list by posting on social media about your upcoming challenges or getting people to sign up for discounts that will then get delivered on black friday
Make your subject lines stand out in an already busy inbox - get creative!
Keep the communication constant - sending more than one email can help to keep your name in the back of your potential clients mind
Have a workflow so that you don’t have to manually send and create emails when someone new signs up
#4 Social Media Marketing
Just like email marketing, you need to keep posting on your social media so that your followers can have all the information at their fingertips. Update them on your Black Friday prices and get them excited to want to use the discounted access to your content.
#5 Experiment with timing
Like we said earlier, switch it up. Why wait until friday, maybe you do Black Thursday or Black Friday weekend. Experiment and see what happens!
Embrace the spirit of Black Friday and take proactive steps to enhance your offerings. Your business will not only thrive during these upcoming holiday times but also leave a lasting impact on those you serve. Happy marketing, and here's to a successful Black Friday campaign!