Facebook’s New Video Policy: What It Means for Fitness Creators – And Why You Need Your Own App

The way you share your content is about to change, whether you’re ready or not. Facebook just announced a major update that could impact your entire content strategy:

“Any new live broadcasts can be replayed, downloaded, or shared from Facebook pages or profiles for 30 days, after which they will be automatically removed from Facebook.”

That means the workouts, live Q&As, and training sessions you’ve built your brand around will now have an expiration date. And while Facebook is giving a 90 days to download past content, the message is clear: they want fresh, short-lived content, like Reels, not long-form videos that keep your audience engaged over time.

What This Means for You…

For years, Facebook Live allowed you to build a library of workouts, tutorials, and coaching sessions, content that kept working for you long after the live session ended. But with this new policy, your valuable content will vanish after just 30 days.

Now is the time to rethink your strategy. Instead of relying on social media to store and distribute your workouts, why not take control?

With your own app powered by Sudor, you get:

✅ Unlimited Content Storage – Keep your workouts forever. No 30-day countdowns;

✅ Direct Access to Your Audience – No algorithms, no distractions—just your training, your way;

✅ Better Monetization – Stop relying on unpredictable ad revenue. Charge for premium access, programs, or memberships; and

✅ A Branded Experience – Build your brand, not Facebook’s.

Don’t Let Your Content Disappear – We’ve Got You Covered

We know this is a pain, which is why we're offering a special service for the next 30 days to help you secure your content.

For just $499, Sudor will download AND store your Facebook Live content for a full year, so you don’t have to scramble to download and organize it yourself. We’ll handle the admin, you focus on what you do best: training and growing your audience.

Reply to this email or book a call with our team today and make sure your content is safe before it’s gone! 🚀