3 Ways Your Clients Can Use Favourites to Personalise Their Experience
In the fast-paced world of fitness and wellness, personalization is the key to keeping clients engaged and motivated on their health journey. One often overlooked yet powerful feature in fitness apps is the ability for users to make it their own by favouriting workouts and trainers. This simple act can transform the entire user experience, making it more tailored and enjoyable.
Why should your content be favourited?
In a world where individual needs and preferences vary widely, allowing clients to handpick and favourite content can wield a profound impact on their goals, and help them to achieve better results. The favoriting feature empowers users to create their own category of preferred workouts, recipes, or meditations. This makes the app a place of familiarity, just like their Netflix account or saved Instagram reels.
How can this be beneficial?
Motivation – The ability to favourite content means users can easily effortlessly locate the workouts that resonate with them, fostering heightened motivation and engagement as they have the freedom to choose content they genuinely enjoy.
Focus – A curated list of favourites serves as a visual roadmap, helping users clearly discern and pursue their fitness goals, thereby increasing the likelihood of staying on track.
Enjoyability – Having an app that is tailored to their preferences means that users' engagement will increase since it is unique to them and more enjoyable to use.
3 ways to use the favourites:
Create a customised workout routine – While pre-made programs may be readily available on your app, some users may prefer to make their own. By favoriting their preferred classes, users can access and plan their weekly routines with ease. This not only saves time but also helps them stay committed to their fitness goals.
Follow a certain trainer – Maybe a user wants to access yoga flows by a specific trainer without having to search through the app, well they can favourite this trainer and find their workouts quicker than before!
Make their own recipe book - Favouriting recipes allows users to curate their virtual recipe book within the app. No more scouring for last week's meal or wondering what to eat; everything they love is conveniently organised in one spot.
Having the ability to create a space for a users’ favourite content within your app is a powerful way to elevate the user experience. By focusing on personalization, you not only enhance client satisfaction but also build a loyal community of individuals dedicated to achieving their health and wellness goals. Encourage your users to make the most out of the favourite feature, it will not only benefit your user engagement but allow your app to stand out from the rest!