From Clicks to Connections
Did you know that 90% of mobile users who regularly engage with an app are more likely to not only continue using it in the future but refer it to others too?
But keeping users engaged is no easy task. With over 3.5 million Android apps and 2 million in the Apple App Store, new competitors are entering the market every single day whilst user expectations continue to be fast-evolving.
Not sure where to start? Don’t stress, we’ve got you covered - with our list of strategies that we believe will help you create the ultimate user experience and grow your overall customer lifetime value too!
Make Your App’s Vision, Story and Mission Statement Crystal Clear
No matter what type of app you’re planning to launch, it should always have a clear and well-defined purpose behind it. Maybe you want to launch a workout app to help people get stronger and feel more confident in their bodies, or maybe you want to teach others how to effectively cope with their anxiety and stress using tools such as breathwork and meditation.
Whatever it may be; customers are far more likely to choose a brand or app with values that align with theirs, so if you want to boost engagement and retention, make sure to really emphasise these traits to your own.
Maximise Interactivity
One of the best ways to create a fully immersive and interactive experience for your users is to integrate in-app elements of gamification. Think about your own life and how much more motivated you might find yourself in situations where there’s something to “win” or even just be recognised for. And your app should be no exception… for example - Sudor apps allow trainers to build various challenges & programs that not only keep users returning to their content but encourage them to be more consistent in their own personal efforts towards achieving their goals too.
In addition to adding challenges & programs, utilising push notifications is similarly a great tool for increasing your app’s engagement. Whether you choose to inform users about new features or updates, or maybe when you have a new workout or livestream upcoming; notifications are a highly effective way to keep you top of mind even when users don’t have your app opened.
Add A Social Component
Just like in every other sphere of life, social interactions and personal connections should always be highly valued! And are therefore an essential part of keeping users engaged with your app too. That’s why at Sudor, our in-app community chats continue to be one of the most-loved features for both our trainers and their customers, creating a safe space for all sorts of conversations to be had and connections to be formed whilst at the same time consistently delivering an on-brand experience.
Remember… it’s all about the user! Market conditions change by the minute so you need to be prepared, adapting your app engagement strategies whenever necessary to always keep your customers front and centre.
Team Sudor