How to improve free trial conversion rates
In the world of subscription-based services and software, offering a free trial has become a standard practice to attract potential customers. However, the success of a free trial hinges on one crucial metric: conversion rate. Converting free trial users into loyal paying customers is the ultimate goal, and in this blog post, we'll delve into effective strategies to boost your free trial conversion rates.
Offer a shorter free trial
Lots of apps offer a 30-day free trial, and you might be tempted to do the same. Giving your prospective client more time to fall in love with your product is good, right? Not entirely.
People don’t really try things for a full month. In fact, they probably make their decision within a couple days of starting the free trial. This will also mean that they are loyal subscribers if they carry on using your product. We suggest 7 days - enough time to test your app and see if they enjoy your style of training.
Provide interactive challenges
How can you get someone to understand and get hooked on your style of training? Try creating short challenges that align to their goals and engage them. For instance, a 7 day “Jumpstart Your Fitness” challenge can encourage consistent usage and allow potential clients to experience the app’s effectiveness in a time frame that aligns with their free trial.
Offer special discounts
When someone cancels, send them a promo code that gives them a discounted subscription rate. This incentivises action and takes advantage of the momentum generated during the trial. At Sudor, we assist you with these email marketing strategies, using automated email systems that create cancellation emails when a user decides to unsubscribe.
Get feedback
The easiest way to figure out why your users aren’t converting is simple: ask them. In the automated cancellation email you can ask one or two questions about why they decided not to go for the paid version. You might not get a great response rate, but you can look for patterns in the responses.
Simplify your pricing
If you can find a way to simplify your pricing and remove a decision that comes between potential customers and purchase, you’ll see benefits. Keep your pricing at a fixed monthly rate and adjust your annual to x10 of your monthly. This gives users an easy way to follow and sign up.
These tactics form your toolkit for enhancing free trial conversion rates. The process of transforming trial users into committed customers is not a mere aspiration; it's a methodical and dedicated way to ensure conversion. Our app allows for a simple sign up process, great customer support and easy email marketing help to get those users over the line.