Master the Art of Filming Online Fitness Videos for Your App
Tips, Tricks, and Product Recommendations…
Creating top-notch fitness videos is a game-changer for your app, boosting user engagement and helping clients achieve their goals. Here’s how to film like a pro, with some product recommendations to take your videos to the next level.
Get the Lighting Right
Great lighting is essential for professional-looking videos. Natural light is fantastic, but if you’re shooting indoors or during low-light conditions, investing in proper lighting equipment can make a big difference. Here are some top recommendations:
Ring Lights: A popular choice for fitness videos, the Neewer 18" LED Ring Light provides even, soft light that reduces shadows and highlights the subject. It's perfect for close-up or full-body shots and gives your videos a polished look.
Softbox Lighting Kits: For a broader light source, try the Torjim Softbox Photography Lighting Kit. It delivers soft, diffused light that mimics natural daylight, which is excellent for creating a bright, balanced look in your videos.
Position your lights at a 45-degree angle from where you’re filming to reduce harsh shadows and ensure you are well-lit from all angles. Avoid overhead lighting, which can create unflattering shadows.
Smartphones: The All-In-One Solution
Smartphones are a fantastic choice for filming fitness videos, thanks to their convenience, high-quality cameras, and easy access to editing apps. Models like the iPhone 15 Pro or Samsung Galaxy S24 offer advanced features like 4K recording, image stabilisation, and great low-light performance, making them ideal for quick, on-the-go filming. Plus, with a smartphone, you can easily upload and share your videos directly from the device, streamlining your content creation process.
Consider a Webcam Upgrade
If you’re filming workouts from a home studio or desk setup, a high-quality webcam can be a great alternative. The Logitech Brio Ultra HD Webcam offers 4K resolution, auto-light adjustment, and wide-angle capabilities, making it perfect for capturing clear, professional-looking videos for live classes or app content without the need for a full camera setup.
4. Perfect Your Sound Quality
Clear audio is crucial for creating engaging fitness videos. Here are some microphone options to consider:
Lavalier Mic: A wireless mic that's easy to use, providing clear and crisp sound quality. It's perfect for moving around during workouts without worrying about tangled wires.
Design a Clean, Engaging Background
A simple, uncluttered space keeps the focus on you. Make sure all of your body is in frame throughout the video. Try to have a neutral backdrop and consider putting a branded wall sticker or sign on the wall behind you. Avoid busy or distracting backgrounds that could pull attention away from the workout.
Dress for Success
Opt for branded gear or solid colours that contrast with your background. This helps you stand out and keeps the focus on the movements. Brands like Lululemon or CRZ offer sleek, functional workout gear that looks great on camera.
Edit Like a Pro
Editing can transform your raw footage into polished content. Software like Final Cut Pro or InShot lets you trim clips, adjust lighting, and add engaging elements like timers or motivational quotes. If you’re new to editing, iMovie is a user-friendly option that still offers a lot of features.
Engage with Energy
Your energy sets the tone for your videos. Speak clearly, maintain eye contact with the camera, and keep your enthusiasm high to motivate your viewers. Use encouraging phrases and maintain a smile to keep the energy positive and engaging.
Consistency is Key
Consistency in video format helps build your brand. Use the same intro, logo placement, and colour scheme across all videos. Tools like Canva can help you create consistent graphics and overlays that match your brand’s look and feel.
Get Feedback and Iterate
Before uploading, test your videos on various devices to ensure they look good across all platforms. Share a few videos with a small group of users and ask for feedback. Use their insights to refine your videos and improve your overall production quality.
Keep Videos Short and Focused
Attention spans are short, especially online. Aim for videos that are concise but comprehensive. Break longer workouts into shorter segments if needed, making it easier for users to follow along and stay engaged.
By incorporating these tips and using the recommended products, you'll be well on your way to creating engaging, professional-quality fitness videos that will keep your audience coming back for more. Remember, the key is to keep experimenting, stay consistent, and most importantly, have fun with the process!