Utilising PR to Market Your Fitness App

In addition to using the standard marketing tools and tactics, public relations (PR) can additionally be used as a powerful way to raise awareness and promote your fitness business and app to potential users.

What is Public Relations?

PR essentially involves creating and maintaining a positive image for your brand and business through various media channels such as news outlets, blogs and social media to name a few.

Define your target audience -

Before you begin your PR efforts, it’s crucial to identify and define your target audience so that you can tailor your app to meet their specific needs.

Try asking yourself questions such as - Who are you trying to reach with your business and app? Is there a group of people of a specific age, gender, location or fitness level that you want to target? What challenges are they facing in achieving their health goals, and how with your specific app and services can you help them overcome these?

Once you have a clear understanding of your target audience, you can tailor your PR efforts to reach them more effectively.

Identify Media Outlets -

After defining who exactly you want to target, you can then begin identifying which media outlets are most frequently and consistently used by your audience.

Before reaching out, make sure to research each and every one’s specific editorial calendars and guidelines to determine the best way to pitch your app and business.

Develop A Story Angle -

In order to capture the attention of potential media outlets, you need to ensure that you have a compelling story angle that highlights the unique features, functionalities and benefits of your business and app, especially those that give you an advantage in comparison to competitors.

Consider all the ways in which your business and app is different, if not better, than others in the market; using this information to develop a personalised story angle that will not only resonate with your audience but the media outlets which you are targeting too.

Pitch Your Story -

Once you have developed your story angle, it’s time to pitch your idea to the media outlets which you have chosen. Keep in mind that these platforms receive huge volumes of pitches every day, so it’s of the utmost importance to make sure that you and yours stand out.

To craft an effective pitch...

Personalise where possible: First and foremost, do your research. Find out who you are writing to, their exact role or position in the company as well as what they have been working on recently so as to show your interest.

Keep it concise: Keep your pitch short and sweet, highlighting only the most important details about your app and why it’s worthy of being promoted.

Include visuals: If you’re looking for a way to bring your pitch to life and create a more engaging experience for those on the receiving end, why not try utilising graphics and visuals. Consider showcasing a short video demo of how your app works or maybe even include a few snippets of workouts or content that you’re planning on sharing.

Follow up: If you don’t hear back from someone after your initial pitch, don’t be afraid to follow up with a friendly reminder of your request.

By implementing the steps and strategies above, you are not only able to increase your app’s visibility amongst a much larger and more diverse audience but at the same time build a positive image for your brand and business too. Marketing through public relations is no easy feat though, it takes consistent time and effort to yield results, so it’s important to remain patient and persistent, and to not give up after the first few attempts!