The Future of Business Is Mobile

In the world of today, businesses of all types and sizes are now leaning towards building their own mobile apps. From ordering food and paying bills to booking your next workout class, people are using their phones for almost everything they do, and with apps, it’s all only a tap away. Whether your goal for your business is to provide a better customer experience, help boost sales or become more competitive, one thing is for certain - that having your own app will put you one step closer towards achieving such success. And with years of experience in the development game ourselves, we’re here to share what we’ve learnt to be the greatest benefits. 

Increases Brand Awareness 

One of the most important things an app offers to consumers is awareness of and communication with your brand; allowing them with just a few clicks, to get more acquainted with who you are and the services that you offer. The more exposed to your brand you can encourage your users to be, the higher their intent to purchase or support your business becomes, which not only helps to build your brand image digitally but also build closer relationships with consumers. That’s why at Sudor, our creators are able to fully customise their apps with their own unique elements so that they can be easily recognised by both current and potential subscribers!

Connect With Your Customers Quickly & Effortlessly 

If there’s one way to ensure a high level of satisfaction amongst your customers, it’s by making sure they can engage with and support your business in the most effortless and easily accessible way. Unlike websites and other channels, a mobile app is far more reliable, personalised and convenient. Offering your customers a seamless way to either browse, shop or engage with your content. Regardless of interesting or high-end features included in your app, failure to perfect the basic elements that shape the overall customer experience will likely result in their discounted support or even worse, negative word-of-mouth to others. 

Build A Direct and Personalised Marketing Channel

It’s true that apps serve many functions. Yet we tend to forget about its capability as a marketing tool as well. Through your mobile app, not only will your users have direct access to your business’s content (including discounts, promotions and any other special offers); but all their information will be right at your fingertips too. Creating an incredible opportunity to offer a highly personalised and targeted experience for each and every one of your subscribers. For example, through the use of push notifications, our trainers are able to leverage their apps to facilitate even closer interactions with their communities. 

Increase Revenue 

By making the transition to being mobile-based, businesses can significantly improve their customers’ experience with their brand, which in turn, will likely result in an increase in their overall sales. With functionalities such as free trials, tiered subscription models and in-app purchases for example, there are a number of ways whereby brands can monetise their app and earn additional revenue. 

Regardless of the industry you’re in, the world has gone mobile, and there’s no turning back! Having a mobile app is no longer an option to consider, but an absolute necessity, so make sure to take advantage of the opportunity while the market is still relatively untapped. Trust us, your future brand and business will thank you for it. 

Team Sudor