How to combine content + community to create a thriving business
If you've been in the business for a while, you know that the fitness industry has changed a lot. Gone are the days where simply providing top-notch workout routines and nutrition plans was enough to attract and retain clients. Today's consumers are looking for a more holistic approach to their fitness journey, and that's where you come in.
Let me break it down for you - it's all about community. People want to feel like they're part of a supportive and inclusive group that helps them stay motivated and accountable. They want to connect with others who are on a similar fitness journey and receive encouragement and feedback along the way.
So, how can you tap into this trend and differentiate yourself from the competition? Here are a few tips:
Create a community: Whether it's a physical group or a virtual cohort, offering your clients the opportunity to connect with others can make a huge impact. Encourage them to share their progress, ask for help, and support one another. Take Brianna Joye for example, who has not only launched a successful app with us but who also continues to nurture her community through a movement she calls: City Girls Who Walk! In February of 2022, she was missing the group of girls she used to go grab coffee and take walks with so she started a walk club in NYC. Now it’s become a weekly Sunday tradition at noon where, anywhere between 100 to 700 women gather at 72nd and Central Park West to saunter through the park.
Personalise your approach: Your clients are unique, and their fitness journeys should reflect that. Take the time to get to know each one, understand their goals and preferences, and adjust your offerings accordingly.
Leverage technology: Technology has made it easier than ever to connect with clients and provide them with a seamless experience. Utilise tracking tools to monitor progress, offer virtual coaching or classes, and make it easy for them to access their workout routines and nutrition plans on-the-go.
Address the mind and body: Physical fitness is only one part of the equation. Your clients also want to address their mental and emotional well-being. Consider offering stress management techniques, mindfulness practices, and other forms of mental and emotional support to help them achieve their goals.
The fitness industry has evolved, and it's time for you to evolve with it. Content is still important, but it's no longer enough on its own. To succeed in today's market, you must focus on creating a supportive and inclusive community, personalising your approach, leveraging technology, and addressing both the physical and mental aspects of wellness. We would love to help you do these things, and see you be well on your way to building a loyal and engaged client base. So book a call and we can help you get started!
Team Sudor