Why Email Marketing Is Still Relevant In 2023

With over 4 billion email users globally, and more than 300 billion emails being sent and received on a daily basis - despite the advent of social media and proliferation of endless websites on the Internet, email marketing is still standing. 

From educating your audience about a new product release or service they could benefit from to simply keeping your brand top of mind, whatever your goals are, email marketing is the perfect solution to getting your message across at large with just a few clicks of a button. But it’s not always smooth sailing… 

Just because people pay attention to their inboxes, doesn’t guarantee they’ll pay attention to your emails! That’s why we have decided to take a closer look at the current marketing trends that you might not even be aware are impacting your email messaging’s efficacy. 

Mobile Optimisation

With mobile usage at an all time high, it’s never been more crucial for businesses to ensure that their emails are optimised for mobile viewing. From poor readability and formatting, slow load times and broken links; chances are, if your emails are not properly optimised, your audience will likely lose interest and move on. 

Customers Prioritise Social Responsibility

With over 50% of both Gen Z and Millennials reportedly preferring to support companies who take a stance on social issues, Corporate Social Responsibility (CSR) is not a trend to be ignored. And what better way than to spread awareness using email marketing.  Allowing for a much more personalised and targeted engagement experience, email communications are a great tool for creating that authentic and emotional connection with your audience as they start to personally relate to your brand’s mission and story. 

Value-Driven Content

Have you ever subscribed to an email list only to be bombarded with daily messages - one’s that dont even appeal to you or your interests? We all have… But no one wants to be receiving constant communications, especially if the content of them is completely irrelevant. That’s where value-driven content comes into play; offering useful information that your customers look forward to reading.

Take Sudor for example, from blog posts on how to take care of your physical and mental health to sharing updates about our platform’s latest features and functionalities, having value-driven content within your email messages is a great way to not only attract your audience but retain them in the long-run too.


Team Sudor