Launching a fitness app is exciting, but pricing it right? That’s the game-changer. A well-thought-out pricing strategy not only attracts the right audience but also ensures your app is sustainable and profitable. Let’s break down how to craft a pricing strategy that fits your app like a glove.

Creating top-notch fitness videos is a game-changer for your app, boosting user engagement and helping clients achieve their goals. Here’s how to film like a pro, with some product recommendations to take your videos to the next level.

Welcome back to our blog, where we dive deep into the evolving landscape of digital fitness. After a summer break, we’ve relaunched our monthly webinars, kicking off with our partners from Johnson Digital Studios (JDS). This session explored the psychology of online teaching and offered invaluable tips for enhancing the online fitness experience.

In the crowded landscape of fitness apps, standing out often means going beyond the basics of workout plans and calorie counting. It’s about making a meaningful impact on users’ lives, both now and in the future. One powerful angle that's often overlooked is the role of fitness in preventing cognitive decline and dementia. By focusing on longevity and quality of life, fitness app creators have the chance to not only attract new users but also foster lasting engagement and loyalty.

September is a strategic time for fitness app owners to launch challenges and ramp up marketing efforts. By leveraging this month’s unique appeal, you can attract new users, re-engage lapsed ones, and foster a sense of community among your existing user base. With the right challenge and targeted marketing, September can be just as significant as January for growing your app’s impact and user engagement.

In today's digital age, effective marketing is crucial for any health and fitness business. Canva, a versatile design platform, has emerged as a game-changer, enabling fitness professionals to create stunning visuals effortlessly. Here's how you can leverage Canva to elevate your health and fitness marketing…

In the ever-evolving landscape of the digital world, the way we interact with the internet is constantly changing. Over the past few years, we've witnessed a significant shift from traditional websites to the rise of mobile applications. In 2024, it's safe to say that websites are out, and apps are in! This shift is not just a trend but a reflection of the changing preferences and lifestyles of users worldwide.

This week, the Sudor team had an insightful meeting with Apple, where they shared their top tips on how to optimise your app’s presence in the App Store. Here’s a breakdown of the key strategies they recommend…

In the realm of fitness and health, understanding how our bodies utilise energy is paramount. A recent study published in Nature Metabolism has brought to light significant differences in how males and females burn fat during exercise. This research by the Molecular Transducers of Physical Activity Consortium is a game-changer, particularly in how we approach exercise and nutrition tailored to different genders.

The Paris 2024 Olympics is just around the corner, and the excitement is palpable. As fitness trainers with custom apps, this global event presents a golden opportunity to create Olympic-themed content and challenges that can not only engage your existing audience but also attract new subscribers. Here’s how you can leverage the Olympic spirit across different fitness disciplines to inspire and motivate your community.

In his enlightening video on the concept of Deep Work, Cal Newport dives deep into the essence of focused, distraction-free cognitive labour. Newport, a professor and author known for his seminal book "Deep Work," outlines the critical importance of this practice and provides practical advice on how to incorporate it into our professional lives.

As a female founded and led tech company we are always keeping a close eye on industry developments that support women in their health journey. Cycle syncing workouts have emerged as a significant trend, resonating deeply with women seeking to optimise their health and performance. This approach aligns physical activity with the phases of the menstrual cycle, offering tailored workout routines that respect the body’s natural rhythms.

We've done the research so you don't have to! As we cross the halfway point for the year we took the opportunity to take a look at what's trending in the fitness industry and what's likely to continue to be big news in the second half of the year.

In the competitive world of health and fitness, creating high-quality, engaging content is crucial for standing out. VEED.IO provides a comprehensive suite of tools designed to simplify video editing and enhance content creation, making it an invaluable resource for fitness influencers and trainers.

Apple's iOS 18 brings a plethora of new features aimed at enhancing user experience, personalization, and functionality across their devices. For fitness creators, these updates present exciting opportunities to integrate advanced tools and features into their offerings

In today's hyper-connected world, staying relevant and engaging to users is a challenging task, especially for fitness apps in a competitive market. One powerful tool that can help elevate your fitness app, driving both engagement and retention, is the strategic use of push notifications. Let’s delve into how you can leverage push notifications to enhance user experience and achieve your business goals.