Amplify Your Audience
In today’s business world, customer engagement is more important than ever. The rapid rise of digital platforms has made it considerably easier for consumers to connect with brands online; making proactive engagement absolutely crucial should they wish to build a loyal following and stay ahead of the competition.
So how then as a business, can you maintain that relationship in the long-term? We’re here to explore the 4 most effective strategies you can implement to increase your customer engagement both now and moving forward!
1. Optimise For Mobile
We may be slightly biassed… but the stats don’t lie! Mobile commerce continues to be the fastest growing market, with apps and mobile optimised websites making it easier than ever for people to shop online. By designing and creating content with mobile users in mind, you stand a far greater chance of being able to reach and engage with your customers, improving their overall user experience and ultimately driving more mobile conversions.
2. Utilise Push Notifications
A highly effective yet underestimated tool for increasing customer engagement, by sending targeted and personalised messages directly to a user’s device, you can quickly and seamlessly connect with your audience on a regular basis.
One of the primary benefits of push notifications is their ability to deliver real-time updates - that’s why at Sudor, our creators are able to easily and immediately notify their subscribers with any information they feel is of relevance or importance to them. Whether you decide to share when you have added a new workout, program or challenge or even when you’re about to go live, push notifications are a great way to grab your customers’ attention and hopefully encourage them to further engage with your business.
3. Include Video Content Whenever Possible
When it comes to content, video is king. Being significantly more immersive, dynamic and visually appealing than the standard text or images; videos are a great tool for engaging with your customers in a way that's easy to comprehend, remember and relate to. For optimal impact, in addition to creating and sharing videos on your various social media platforms, make sure to also include video content on your mobile app and website for ultimate engagement. Don’t worry, at Sudor we do this for you, with our apps allowing you to share interactive video content of all different types.
4. Ask For Customer Feedback
To create personalised content experiences that truly resonate with and stand out to customers, it’s essential to understand their needs and preferences. And one of the best ways to do this is by asking for their feedback. From polls, surveys, community chat forums and customer reviews - you can gain valuable insights into your audience’s thoughts and opinions, which can then be used to make improvements and create content that is more relevant, engaging and important to them.
Team Sudor