Why team work really does make the dream work...
As a business owner, marketing is something that is always at the forefront of your mind. Here at Sudor, our marketing team is always on the lookout for tips and tricks that will ultimately help our App creators to grow their businesses.
We work with a variety of successful professionals throughout the fitness and wellbeing industry and are in a unique position to share with you winning marketing methods that will help elevate your business and brand.
Today we want to talk about the power of brand partnerships and collaborations.
Teaming up with other brands, experts or content providers can have a hugely positive impact, both on your social media reach and engagement but also in the quality and variety of the content that you offer within your digital community.
Here at Sudor we’re obsessed with finding ways to help our creators to keep their content fresh and to maximise the value they add as a business.
A great way to do that is by partnering up with a fellow well-being professional who has a similar audience to yours , but perhaps offers a complimentary style of training, education or expert knowledge.
Brand partnerships and collaborations can:
Expose your business to a wider audience, higher levels of social engagement mean the algorithm will also prioritise your content which in turn further elevates your community.
Help you to diversify your content and add more value to your members.
Reduce the burden of content creation, our most successful apps involve multiple trainers or experts.
Stretch your marketing budget, you can incentivise your app contributors to drive more traffic to your app.
The big question is how do you know which partnership will benefit your business?
A good place to start is with your core values, by partnering with brands or individuals who share similar values or who are targeting a similar demographic can really help all collaborators to bring out the best in one another and will truly add value to your combined audiences. Also, ensuring that you focus on bringing experts onboard with a complementary skill set means that your digital product will become increasingly relevant to your subscribers, so that you not only drive new sales, but also improve your customer retention. All in all, Sudor believes that when these partnerships are done well , they can be a super effective strategy, helping to increase brand awareness, break into new markets and ultimately to grow your business.
Check out one of our most successful collaborative apps, OYM.
‘Owning Your Menopause’ is predominatly a fitness app lead by Kate, a UK based PT who specialises in helping menopausal and peri-menopausal women to lift weights and build strength. But OYM is so much more than that, through partnerships with Doctors, Sleep Experts, Nutritionists and Yoga teachers, Kate is able to offer her members a truly holistic wellbeing experience and is building an incredible community for women going through this stage of life.
We’d love to share more of our experience with you, yes, we are predominantly a tech platform, but we are also real people with a fantastic track record of launching successful apps. So book a call today to learn more about partnering with us.
Team Sudor