From Unknown To Expert

Whether it’s on social media, blogs or podcasts; there is certainly no shortage of fitness advice and experts in the world of today. And while this may mean more opportunities, it also means more competition, especially for those who are fairly new to the scene and eager to make a name for themselves in an attempt to stand out from the rest. 

While it may seem daunting at first glance, being perceived as an expert in your field isn't as difficult as it seems. All it takes is a little time and self-discovery, and our top 3 tips are the perfect place to start! 

Find Your Niche

It’s a simple question… What makes you valuable as a trainer? When it comes to establishing your expertise, it’s crucial to consider what your specialisation is and which group of people you could  help the most by offering such services to them. Don’t be afraid to get really specific in your area of expertise, as it is this unique value proposition that will ultimately guide and influence your brand’s overall mission and offerings.

Find Your Voice

You’ve heard it a thousand times before, but authenticity is key! Whether it’s creating an Instagram reel, writing a blog post or responding to a client’s query; being yourself is one of the most important factors to take into account especially when you are first trying to establish yourself as an expert in your field. Authenticity builds credibility and credibility builds trust, and consumers are more likely to support brands who they feel this deeper connection to. 

Find Your Passion

While health and fitness may be a hobby for some; for the professionals dedicating their lives to the industry, it’s most definitely a passion! Not only does acquiring the necessary knowledge and skills to become an expert take time, but so does actually going about sharing these with others too. Whether you’re a personal trainer in your local gym or Instagram influencer creating content for your very own fitness app, helping people requires a significant amount of effort but you’ll be far more inclined to continue when you're passionate about the impactful work that you’re doing. 

For those just starting out and trying to establish their expertise; consistency and patience are key. Keep sharing your invaluable knowledge even when you think no-one is viewing your content, it will always pay off in the long run!

Team Sudor