Keep Your Clients Over The Holiday Season

Holidays are on the horizon, with the busiest time of the year quickly approaching. Many people go away or home for the holidays and are no longer in their usual routine and space. Which is why having your own branded online app is so crucial for your business.

So, it’s time to start planning! Having an app means that you can become a part of the holiday festivities. It also means lots of new ways to keep your clients motivated and engaged over their holidays.

Get Festive

We suggest that you create themed classes to keep the holiday cheer. Maybe it’s along the lines of decorating your Christmas tree without injuring yourself, including stretching and leg strength. Or a dance along to get one hyped for New Years.

You can also decorate your space with Halloween or other holiday inspired trinkets. Bringing in a new and different atmosphere - maybe more candles and hot cocoa for a Christmas slow flow.

Another way to bring in the holiday spirit is to create playlists. These could range from Christmas inspired jazz songs to New Years party pop. Having a whole range of different ideas and interesting workouts, keeps your clients engaged and waiting for what is coming next!

Meal plans are also a great way to get festive. Offer recipes that are easy to follow and nutritious but that still allow for holiday treats. Maybe focusing each meal plan around a certain holiday. But don’t forget to market it, and maybe gain some potential leads.

Create a holiday challenge

Doesn’t everyone love a New Years Fitness challenge? To get us motivated and to start our year and resolutions off with a bang! Promoting this type of challenge during the holidays is the perfect marketing plan as potential leads will be looking for their new years workout and fitness plan.

Or how about a charity challenge based around the generosity of holidays. Giving back to a charity of your choice for every person who joins a live class or maybe for those that promote your app online. Be transparent about it, posting on social media and in newsletters so that your clients can be involved in the holiday spirit.

There are so many different challenges and programs one can do. So find one that matches your brand and use the holidays to market it.

Keep communication

Remember to keep posting on your social media. Such as highlighting your challenges or different themed workouts, including sneak peeks to get people interested and excited. A carousel post is a great way to get people swiping through especially if you mix your personal and professional life.

And don’t forget about your email marketing. Tying your instagram posts to your emails is an easy way to follow a schedule and stick to themes. Maybe create customised newsletters for each holidate, wishing everyone well. Or to remind your clients to keep moving with the latest workouts.

If you don’t have an email marketing plan, we suggest that you use these holidays to start! Create a lead magnet that helps you to collect emails. Maybe a fitness schedule or a holiday meal plan, that people can download and use over the holidays. If you’re unsure about email marketing and opt-ins, read more here.

Gift giving

Whether it’s Black Friday promotions or just general holiday cheer, offer both new and current clients a chance to use your platform at a reduced rate. Bringing in promotions and discounts, will allow your business to grow. And bring you into the holiday mood of giving.

Your loyal clients are so important to your business and should not be forgotten. Offer those that are using your platform loyalty packages for the new year or discounts for Christmas. A referral practice is also a great way to gain more clients while rewarding those that are already loyal.

Get involved in the holiday spirit, while finding creative and exciting new ways to workout. Join with Sudor so you no longer have to worry about studio space and keeping tabs on your client's whereabouts over the holidays. Keep your clients motivated and engaged over the holiday season online through different challenges and workouts. We wish you well on your festive season!