Is Email Dead?

It’s estimated that there are over 200 billion emails sent per day. 

Yes, you read that correctly! 

Despite this, and the fact that emails are still currently one of the most used marketing tools; there’s a smarter and more direct way to be front of mind with your customers, one that businesses across the board should be implementing. We’re talking about mobile push notifications. With better visibility and an easier opt-in process, push notifications you can help you to stand out from the crowd all without having the worry of the dreaded spam folder. 

Not quite convinced? No problem, here are 3 reasons why push notifications are beneficial and why you should start leveraging this channel today. 

Subscribers Have Control

One of the biggest flaws of email marketing is that apart from unsubscribing altogether, there unfortunately aren’t many options for customers when it comes to stopping endless emails. With push notifications however, users can opt in or out on whether they’d like to receive communications or not, with recent statistics showing that 60% of users usually decide to opt in! As a brand or business this is hugely beneficial as you can easily grow your list of subscribers without having to worry about issues such as incomplete fields or fake email address and contact information. 

Instant Delivery

While most people might check their emails on a regular basis, as a business that means you are completely reliant on customers and how frequently they monitor their inboxes. Push notifications however, allow your updates to be received instantly and across multiple different platforms too. While email marketing depends on subscribers opening up an application, push notifications appear in full, without the user having to take any further action to read the message; allowing brands to not only expand their reach but connect and engage with their audience more easily too.

Higher Click-Through Rates

With the amount of emails sent and received every single day, it’s becoming extremely difficult for businesses to be able to capture their audience’s attention via these marketing efforts. Due to their visibility, timeliness and deliverance in a less crowded online space; push notifications are said to receive a much higher click-through rate; with 28% of push notifications being opened as opposed to a rather disappointing 1-2% for email messages.

While push notifications most certainly have their perks, email marketing still has its place; and if you’re looking for a winning strategy, then combining the two might just be your best bet! 

Team Sudor