Up Your Online Fitness Game
While they may have been around for quite some time now, and despite the end of the COVID-19 pandemic; online fitness is still booming with many gym owners and personal trainers continuing to look for ways to engage with their clients beyond simply seeing them in person.
But knowing what people value and prioritise in an online fitness platform could mean more than just the difference between a low-turnout in your live class; it could also be what make the difference between the success or failure of your business. With that in mind, we’re here to explore not only what potential clients might be looking for in an online fitness experience but the exact ways in which you can meet their needs while at the same time helping them reach their health and fitness goals too.
Flexibility
The ability to participate in a fitness class or program no matter your location or time zone, is without a doubt the most significant benefit to joining an online app or platform. Whereas before, exercise was most commonly associated with going to the gym or your local studio; now all your clients need is a stable WiFi connection and a mobile phone. Offering high value fitness content, makes it far easier for them to stay on track with their workout programs without feeling like they have to compromise moving their bodies for the sake of their busy schedules.
Access to the Professionals
Every fitness establishment will provide you with access to proficient trainers, but for some people that’s not quite enough - they want to learn from the very best! And online fitness platforms are the easiest (and most affordable) way for these professionals to share their quality content with an audience who they may not have been able to reach before. No matter where your expertise lies, reflect on what makes you and your specific services valuable and double down on it; trust us, that narrative will ultimately end up being what sets you apart from the rest.
Variety
One of the many benefits of having an online platform to share your content on, is the ability to have a vast and diverse offering to match the varying needs and goals of your assorted clientele. While it may be your signature workout class that people initially come for, it’s having access to other new and exciting material that will convince them to stay. That’s why at Sudor, in addition to building an on-demand video library, our platform offer trainer’s the ability to create and share a variety of other types of content too. From more structured challenges and programs, livestream classes as well as access to other trainers & experts and a supportive community of like-minded individuals, with this level of variety making the platform far more enticing for potential users to sign up to.
Speaking of sign ups…
Streamline and Simplify the Process
Easy registration is a key part of creating a good user experience, and signing up for an online class or platform shouldn’t feel like a Mission Impossible sequel. With lives that are busy enough as is, a complicated joining process might just be enough to deter potential subscribers altogether. Keep it simple and straightforward; include only the necessary steps and basic information required to ensure clients feel comfortable and confident when deciding to sign up to your platform.
Team Sudor