Stay Connected, Stay Relevant
In today’s digital world, user experience is key. With an ever-growing number of apps vying for users’ attention, creating a sense of belonging and fostering meaningful connections within your app can make all the difference.
Enter the in-app community - a powerful tool for not only engaging with and retaining your subscribers but to also help drive organic growth and long-term brand loyalty.
While these can take many different forms, for us at Sudor, our in-app chats and discussion forums are the heart and soul of our platform; creating the perfect space for users to ask questions, share tips and tricks and provide feedback on the app while at the same time allowing them to forge more personal connections with each other and most importantly with our trainers too.
Still debating whether or not your app should have a built in community? We’re here to show you exactly why it should!
Authenticity vs. Curated Brand Content
With users being constantly bombarded with content from every online platform that they utilise, it’s important for you to steer clear of making your app feel like a place for promotional purposes. Instead, opt for authenticity and giving your subscribers the ability to express themselves and personalise their experience within your app wherever possible; indicating to users that you actually care about and value them as part of your community and that you’re not simply trying to advertise your brand and sell it to them.
It Helps You Build a Two-Way Connection With Users
One of the greatest advantages of having an in-app community feature is the two-way connection that you are able to easily establish amongst your subscribers and find out exactly what their expectations are of you and your services. What are some of the challenges or concerns that you can help them navigate? What is your app lacking that your users would like to see? How can you make the app experience more intuitive for them? No matter what you decide to ask, giving your users the freedom to share their input and actually implementing their suggestions will go a long way in making them loyal to you over your competition!
It Will Help You Maximise Session Durations
While branded communities aren’t an entirely new phenomenon, the traditional method for building these communities is usually through alternate external platforms. And while these are still helpful, by utilising any channel other than your own, you are inadvertently minimising the amount of time users spend on your app and your app alone. By including community functionalities as part of your in-app experience however, you’ll be able to maximise your user’s session durations, keeping them engaged with your content for longer periods.
When it comes to building an app, determining how best to include and connect with your users should always be front-of-mind! And by creating a community that people love and feel proud to be a part of, they’ll be far more inclined to stay in the long-run too.
Team Sudor