The Power of Repeat Business: Why Keeping Your Customer’s Happy is the Secret to Long-Term Success
So you want to grow your online business? And in order to do that, you obviously need customers. But what might not be so obvious, is that attracting and acquiring new clientele is not the only solution.
By incentivising repeat purchases and the long-term loyalty of your current customer base, you can still achieve the substantial business growth that you’re after, whilst avoiding the increasing costs that typically come with the acquisition of new ones. The good news is, you’ve already done the hard part by attracting those new customers, now it's time to learn how to keep them happy - and we’re here to show you how!
1. Top-Tier Customer Service
Let’s face it, it’s hard to forget bad service… research shows that approximately 60% of consumers will not return to a brand or recommend it, after only one subpar customer service experience. But it’s not all doom and gloom, going the extra mile for your customers can also help them remember you too! Take Sudor for example, with each and every person who uses our apps having direct access to our customer support, any time, 7 days a week. Doing so will show your customers that you actually care about their experience and are willing to make changes to improve it. Being honest and transparent are also great ways to strengthen trust and loyalty, making customers more likely to continue supporting your brand and platform.
2. Reap The Rewards
Always remember, that the customers who are most loyal to your brand are also the most valuable to your business and its success. By providing incentives, rewards and discounts, you are more likely to increase engagement and enhance satisfaction ultimately encouraging your customers to use your services more consistently in the future.
3. Personalise The Experience
Taking the time to connect with your customers on a personal level is a crucial component to strengthening their emotional connection with your brand as well as improving their overall experience with your business. By keeping your offering tailored to each individual customer, they’ll likely feel more inclined to continue supporting your business in the future because of the attentiveness you provide. That’s why at Sudor, our apps are completely customised according to our creators’ unique brand identities and content offerings. A hands-on experience from the minute they get started, each creator is also provided with their very own dedicated launch manager to assist with any of their individual queries or requests.
4. Deliver Added Value
In the race to win customers, every business wants to show their customers that they are the one who can best fulfil their needs, especially in comparison to that of their competitors. So, how do you stand out? Make sure to go above and beyond their expectations. Finding unique ways to offer additional value to your customers through the use of your products and services is a great way to build longer-lasting relationships with them, whilst at the same time improving your brand’s overall reputation, profits and long-term success.
When it comes to your online business, acquiring new customers is important, but retaining those that are loyal is crucial. And by taking the time to create and implement various customer retention strategies, you too can encourage engagement, boost loyalty and increase profitability with every transaction!
Team Sudor