The Future of Content Marketing Is Interactive
Content left, right and centre - we’re living in an age where we’re constantly bombarded with content wherever we go.
Sure we all love having the ability to access all the information and entertainment we want with the click of a button - but we also long to go back to having actual interactions that make us feel like we’re connecting with others. Which is one of the many reasons why creating interactive content that gives the audience something to say, do, see and feel, is of the utmost importance.
So, what actually is interactive content? And why is it so powerful?
Unlike a static ad or social media post, interactive content requires active participation from consumers. Think of it as a two-way-conversation between your brand and your audience; creating a more memorable and immersive experience for viewers to engage with.
How can YOU utilise interactive marketing?
Quizzes, Polls and Surveys
A fun and engaging way to educate potential customers about your business, products or services and find out more about their preferences. For those in the fitness industry, personalisation quizzes are a great option for not only learning more about what kind of workouts and training content your followers want to see from you but also allowing you to make recommendations based on this, that will ultimately help them towards achieving their own individual health & wellness goals.
Interactive Videos
Proven to be an extremely powerful tool in both grabbing and keeping the attention of potentially interested consumers. At Sudor, we can attest to this theory with our live-streaming videos being one of the most loved and utilised features of our apps, offering our trainers an engaging and entertaining way to connect with and build more personal relationships with their subscribers.
Interactive E-Books & PDF’s
And while you’re at it, why not upgrade your e-book game too! With our Sudor programs and challenges you get the best of both worlds with a combination of written and video content allowing you to create a version that readers can navigate in a style that’s far more interactive and customised.
Bottom line is, interactive content is exactly what you need to stand out from the crowd and with a few simple changes to your current marketing strategy, you too can take the way your consumers participate with your brand and business to a whole new level.
Team Sudor