The recent controversies surrounding Meta’s use of data from Instagram and Facebook to train their AI models have underscored the importance of data privacy and user consent. This has led many users to reconsider their engagement with these platforms, making it even more crucial for businesses to establish direct lines of communication with their audience. One of the most effective ways to do this is by building a robust email list.

In the bustling world of fitness apps, standing out and building a loyal user base is key. One of the most effective strategies to achieve this is by using lead magnets. Here’s a detailed and engaging guide on how fitness app creators can implement lead magnets effectively, and why they work wonders.

Launching or relaunching your fitness app in September leverages the natural inclination towards new beginnings and structured routines. With the “back-to-school” mindset and the “mini New Year” effect, this month provides a strategic advantage to attract and retain users who are ready to commit to their fitness goals. Embrace this optimal launch window to maximise your app’s impact and success.

In this updated guide, we'll dive into the latest Instagram marketing strategies tailored specifically for the fitness industry. Let's get you equipped to boost your reach, engage your audience, and grow your membership.

How to leverage the power of psychological marketing to grow your online membership

How to save time and energy creating social content through the power of AI

Tried and tested tactics to help your wellness business grow

How wearable technology and fitness apps can help you hit your 10,000 steps

How wearables can help you reach your cardio goals

How introducing elements of gamification and adding reward systems to your app can improve engagement and retention.

How Instagram’s new algorithm is championing creativity and originality.