How To Grow Your Email List By Launching An Online Challenge
Earlier this week we shared our top 5 tips for creating emails worth reading, today we dig a little deeper and share with you a tried and tested strategy to help build your email database.
We understand that with all the new online communication tools that email marketing can seem a bit old-school, but according to experts, building and maintaining a strong email list is still one of the most essential and lucrative means to create success for any modern business. But how do you reach people if they haven’t already signed up to receive your emails… an online challenge is the perfect solution! A fun and interactive way to grow your audience and build a thriving community of followers who will stick with you in the long run.
So let us show you how to structure a successful email-based online challenge, so that you can quickly bring in new subscribers and increase engagement from your existing ones.
Challenge Objective:
What is your challenge solution? Before you start, it’s crucial to identify what the goal of your challenge is and what people will accomplish at the end of it. Choosing a topic that aligns with your audience’s interest is also of huge importance! There’s no point in running a 10-day meditation challenge if your community is more interested in improving their strength. Try make your challenge as unique as possible, helping you to stand out whilst incentivising your subscribers to choose you over your competition.
Length is key:
You want your audience to stay committed to your challenge for its full duration, so make sure what you’re offering is realistic and manageable. Too short and you’re unlikely to get a strong buy-in from your subscribers, too long and participants are likely to lose interest. Whilst this may vary depending on the nature of your challenge; for the highest level of engagement, most experts recommend between a 7 and 10 day time frame.
Make it social:
One of the most impactful elements of an online challenge is the sense of community that it fosters amongst your audience, creating a unique and shared experience for everyone involved. To take it one step further, online challenges that incorporate interactivity are far more popular and effective. Something as simple as sharing participant progress images or daily motivational reminders, can keep the challenge top-of-mind and encourage accountability.
A highly rewarding experience for both your business and your participants, offering an online challenge can work wonders for your email list, and with results as impactful as being able to double or triple your subscriber base, we truly believe that it will be worth your while.
Team Sudor